Blusss by SAM sensory Featured in The Wall Street Journal: A Milestone for Sensory-Friendly Fashion

At Blusss by SAM Sensory, we have always believed that fashion should feel as good as it looks. That’s why we’re beyond thrilled to share that our mission and products have been recognized by The Wall Street Journal! In the article "Feeling Anxious? There’s a Sweatshirt for That.", Blusss by SAM Sensory is highlighted as part of a growing movement bringing sensory-friendly fashion into the mainstream.

Why this feature matters

For years, people with sensory sensitivities have struggled to find clothing that truly supports their well-being. Scratchy tags, harsh seams, and irritating fabrics can turn something as simple as getting dressed into a challenge. Blusss by SAM Sensory was founded to change that by offering clothing and accessories that are soft, seamless, and calming to the senses—without compromising on style.

To see our work acknowledged by one of the world’s leading publications is an incredible moment. It confirms that sensory-friendly fashion isn’t just a niche—it’s a movement that is reshaping the industry.

What The Wall Street Journal had to say

In the feature, journalist Antonina Jedrzejczak explored the growing demand for clothing designed with sensory comfort in mind. She personally tested some of our best-selling products, including:

• The Mellow Sensory Scarf – a stylish, ultra-soft scarf with a subtle lavender scent designed to offer a sense of calm on the go.

• The Sensory Long Sleeve – a tag-free, seamless essential made from breathable, irritation-free fabric.

• The Bamboo SENS Socks – ultra-soft and seamless socks that eliminate the discomfort of regular socks.

Jedrzejczak was impressed with how these designs blend sensory relief with everyday style, making them suitable for everyone—not just those with sensory processing challenges.

A personal journey turned global

Blusss by SAM Sensory was born from a deeply personal need. As a mother of a sensory-sensitive child, I experienced firsthand the frustration of searching for comfortable, wearable solutions. I knew I wasn’t alone in this struggle, and so I set out to create a brand that could help others feel more at ease in their daily lives.

Fast forward to today, and our small mission has turned into an international movement. With recognition from The Wall Street Journal, we are even more motivated to keep pushing for inclusivity, comfort, and well-being in fashion.

The Future of Sensory-Friendly Fashion

This moment is just the beginning. The demand for sensory-conscious fashion is growing, and we are committed to leading the way. More than ever, people are realizing that clothing should do more than just look good—it should support mental, physical, and emotional comfort.

We are excited to continue innovating, creating, and spreading the message that fashion can truly be a tool for well-being.

Read the Full Article: HERE

Explore Our Collection: HERE